Permanent makeup is no longer a niche beauty treatment, it’s one of the UK’s fastest-growing career paths. From flawless eyebrows to perfectly defined lips and eyeliner, PMU artists are in high demand, offering clients long-lasting results that save time and boost confidence.
If you’ve ever wondered how to break into this industry, you’re in the right place. In this guide, we’ll walk you through exactly how to become a permanent makeup artist in the UK, covering qualifications, training options, earning potential, and why choosing the right course, such as a VTCT Level 4 Microblading Course or VTCT Level 4 Micropigmentation Course, is key to building a successful career.
A permanent makeup (PMU) artist uses specialised techniques to implant pigment into the skin, enhancing natural facial features or creating the illusion of makeup. Treatments typically include:
Some artists also expand into paramedical tattooing, such as areola reconstruction or scar camouflage, after gaining advanced qualifications.
If you want to work legally and professionally, you need the correct training and certification. In the UK, VTCT Level 4 qualifications are widely recognised as the gold standard for permanent makeup training.
A VTCT Level 4 PMU qualification is Ofqual-regulated, which means it meets national education standards. It’s also accepted by local councils when applying for your skin treatment licence. Something cheaper, CPD-only courses may not guarantee. For a deeper breakdown of requirements, see our guide: What qualifications do you need for microblading
For beginners, you’ll typically start with one of these two pathways:
Tip: You can also progress to advanced SPMU courses once you have a Level 4 base qualification.
While some artists train in all areas of permanent makeup, many start with one treatment type and expand later.
Microblading
Micropigmentation (Machine Brows & More)
If you’re not sure which to choose, consider starting with brows — they’re the most in-demand PMU treatment in the UK.
Not all permanent makeup training UK courses are equal. Choosing an accredited, Ofqual-regulated provider ensures your certificate is recognised by licensing authorities and insurers.
Benefits of VTCT-accredited SPMU courses:
Employers and clients want to see proof of your work, so building a portfolio is essential. During training, you’ll work on practice skins and live models under supervision, capturing before-and-after photos to showcase your skills.
Your portfolio should include:
Over time, your portfolio will become your most powerful marketing tool. Many artists also expand by taking lip blush training to offer more services to their clients.
In the UK, you must hold a local council skin treatment licence to offer PMU services legally. The requirements vary slightly between councils, but most will ask for:
You’ll also need public liability and treatment risk insurance, which is easier to obtain if you hold an Ofqual-regulated qualification.
Once you’re trained, licensed, and insured, you can choose how to work:
Many PMU artists also add SPMU courses to their skill set, offering multiple services to attract a wider client base.
How much can a permanent makeup artist earn in the UK?
Experienced artists often earn £1,000+ per week working part-time, with opportunities to grow by:
Complete an Ofqual-regulated course such as VTCT Level 4 in microblading or micropigmentation, then apply for a local council skin treatment licence and insurance.
Yes — your local council will require you to have a licence before offering PMU treatments to clients.
Most beginners can complete a Level 4 qualification in 6–12 days of training, followed by home practice and assessment.
Microblading is often easier for beginners and focuses on brows, while micropigmentation offers more versatility for brows, lips, and eyeliner.
Depending on your treatments and client base, you can earn £200–£500 per treatment, with experienced artists exceeding £50,000+ annually.
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